#TOMMYNOW, the inaugural “See Now. Have Now.” runway event in New York City, marked the global launch of the TommyXGigi collection designed in collaboration with supermodel and Instagram “It” girl Gigi Hadid. The TommyXGigi collection celebrates Hadid’s relaxed, West Coast aesthetic fused with Hilfiger’s East Coast heritage and signature twist.
The show was opened by social supermodel Gigi Hadid and featured top models including Chanel Iman, Taylor Hill, Sara Sampaio, Hailey Baldwin, Stella Maxwell, Josephine Skriver, Lottie Moss and Delilah Belle Hamlin.
Inspired by harbor front amusement parks from Coney Island to Santa Monica, “Tommy Pier” embraced all the fun of the fair, featuring fairground rides, carnival games and an eclectic mix of side shows and vendors inspired by the world of TommyXGigi.
FRONT ROW GUESTS
Guests included international pop star and singer-songwriter Taylor Swift, hip hop recording artist and producer will.i.am, style icon Olivia Palermo and her husband Johannes Huebl, model Doutzen Kroes and racing driver Lewis Hamilton. Hadid’s friends and family joined to support her, including her mother Yolanda Hadid and her siblings Anwar and Alana.