Stay Tuned For The New Calvin Klein logo!

Through the years, we’ve seen Calvin Klein logos like this:

And this:

Late night walk-through in @costafrancisco’s design studio before the big reveal. #mycalvins #nyfw

A photo posted by Calvin Klein (@calvinklein) on

But now, there’s a new design to represent the brand. The label revealed a new logo on Instagram this morning, describing it as “a return to the spirit of the original” and “an acknowledgement of the founder and foundations of the fashion house.” Perhaps it’s a sign that, although the label has welcomed a new creative director, Raf Simons, it hasn’t lost touch of its roots.

The logo was made in collaboration with art director and graphic designer Peter Saville, whom Simons was inspired by and worked with for the Fall 2003 collection of his eponymous menswear line. Over a decade later, the designers’ relationship continues.

After making his NYFW: Men’s debut this week for his own line, Simons is expected to show his first collection for Calvin Klein on February 10. Maybe the collection, much like the logo, will serve as both a modern change and a tribute to the past.

Written by Keisli Alia
Founder of Sashay Down and Sashay Down’s crew. Lawyer and economist, attracted to business world, innovation and fashion. Immensely in love with the fashion industry, with its hues and undertones, with my style and the simplicity of choosing the right clothes at the right place. If it is beautiful or interesting, I want to experiment, see, wear it, feel it and write about. “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. Coco Chanel”