The New Bulgari Accessories’s Ambasador! #BellaInBulgari

Agaaaaaaain ?

Bella please stop it! 😂 A new news about her and her collaborations and we’re seriously going to make her the personage of the month lol, after the collab with Nikelab she strikes again with an Instagram post that announce that She is the New Ambasador of Bulgarin Acessories.

The 20-year-old model will represent the Rome-based luxury goods house for their accessories advertising campaigns, which includes leather goods, eyewear and silks for consumer print, digital, social media and public relations for the fall 2017 collection. The ads will focus primarily on the signature Serpenti collection bags as well as a new introduction for the house, a new Diva collection line of bags.

She wrote: “So excited to announce that I’m the new ambassador of @bulgariniofficial accessories, such an honor…Thank you💋💎 ”

Bulgari was a household name according to Hadid, who said she gravitated toward the Italian luxury brand when raiding her mom’s closets. “I don’t remember specific pieces, but I remember my mom loving it and Bulgari being talked about in the household. It’s so crazy I am working with them now. I’ve always seen it as such a beautiful classy brand,” said Hadid, who added that a gold metallic Serpenti at home is one of her favorites. “The Serpenti forever, of course,” she murmured before giving a “cute” stamp of approval to the new Diva bag.

Bulgari chief executive officer Jean-Christophe Babin’s decision to hire Hadid was natural to fit his objective of reaching the younger Millennial customer. Leather goods generally attracts a younger customer than the jewelry at Bulgari, especially in China where discretionary income is plentiful among Millennials. While Lily Aldridge and Chinese actress Shu Qi are faces of the brand across the board, Hadid will be the face for accessories only. The ceo said reaching that audience also requires a different type of media and Hadid social media prowess sweetens the match.

“She is quite young but very elegant,” Babin said.

Even Bulgari on it’s official Instagram page made a post of Bella and the Bulgari’s CEO Jean-Christophe Babin, and they describe Bella like their most magnetic muse ever. 😍


Written by SashayDown